This Lunar New Year, Asia Pacific Breweries Singapore (APBS) plans to
focus on bringing out the essence of local culture and sharing the love and
care to the broader community. APBS will be running various activities over
this season which will tie back to the aim of engaging Singaporeans with a
truly local Chinese New Year celebration. These activities will be sure to
foster the community by including everyone, even the less fortunate.
Once again, APBS
will run its highly successful Cookies for Charity fundraising event through
the sale of almond cookies in support of the Meal & Grocery Programme. The
Meal & Grocery Programme, first created in 2007 by Kreta Ayer-Kim Seng
constituency, ensures that the needy elderly living in the constituency are
able to eat more regular and nutritious meals. The cookies come in boxes of
eight at $10 each, available for purchase at the Chinatown Pavilion at Banda Street
from January 19 to February 9, 11 a.m. to 11 p.m. The highlight is that this
year, for the first time, APBS worked with Irene Ang and Rosslyn Lee to promote
this programme. Both celebrities made a special guest appearance on January 26
to interact with members of the public and help with the sale of the almond
cookies.
Collectible Crown Liners
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| Tiger Beer limited edition Chinese New Year pint bottles. |
A few well known beer names are rewarding consumers through a little
“treasure hunt” of sorts; you have to search for the right crown liners that
will entitle you to redeem certain offers.
Tiger Beer’s limited edition Chinese New Year pint bottles are
redeemable by buyers who submit Tiger Beer crown liners bearing the shape of a
bottle, while stocks last. ABC Extra Stout too, will be running a promotion at
all participating coffee shops and diner outlets. Consumers will enjoy $1 off
from their next purchase with every two ABC Extra Stout crown liners featuring
the ABC logo, while stocks last. Meanwhile, collect Guinness Foreign Extra
Stout bottle crown liners bearing the harp logo at participating coffee shops
and diner outlets to receive a gift voucher to Fragrance Foodstuff Pte Ltd. The
voucher entitles you to redeem 350g of various flavours of bak kwa or meat
floss.
Road Shows
On top of those fabulous offers, Tiger Beer and ABC Extra Stout will
also be meeting the public through road shows around Singapore. Tiger beer will
be going around coffee shops and hawkers centres from January 9, featuring
opportunities for consumers to participate in “Grab the Cash” contests. From
the same day, ABC Extra Stout will also feature Lion Dance performances for
consumers and members of the public at selected road shows. The special
performances will be brought to you by the Wei Jin Dragon & Lion Dance
Association (Singapore), winner of the 2012 ABC Extra Stout Lion Dance
Festival.